Study · 05 Lab

A/B test in wholesale retail

Design and analysis of a shelf display test, drawn from working in a wholesale warehouse.

The problem

Knowing whether a promotional sign works, without mistaking noise for effect.

What I built

Sample size and statistical power calculated upfront, blocking by day of the week, and the correct unit of analysis to avoid pseudoreplication.

What changed

The significant result translates into projected incremental revenue, in pesos.

Tools

  • Python
  • Estadística
  • A/B testing